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EUR-Lex Checklist
Transparency and Targeting of Political Advertising Act - Regulation (EU) 2024/900 Controls Checklist


EUR-Lex RCSA
Transparency and Targeting of Political Advertising Act - Regulation (EU) 2024/900 RCSA Template


Transparency and Targeting of Political Advertising Act - Regulation (EU) 2024/900

Name: Transparency and Targeting of Political Advertising Act - Regulation (EU) 2024/900

This act is crucial for enhancing the transparency and accountability of political advertising in the EU, addressing the increasing concerns around misinformation and manipulation in the electoral processes. It aims to establish coherent rules that facilitate citizen understanding of political advertisements, ensuring that the democracy and electoral processes are safeguarded from disinformation and undue influence.

Target Audience:

  • Political Advertisers
  • Electoral Authorities
  • Citizens/Voters

Key Points:

  • Transparency Requirements The regulation mandates clear labeling of political advertisements, providing information such as the identity of sponsors, funding sources, and targeting techniques used. This ensures that voters are well-informed and can recognize political content easily.
  • Restrictions on Targeting Techniques It prohibits the use of certain targeting techniques based on special categories of personal data to prevent manipulation of voters, reinforcing the need to protect individual rights and democratic integrity.
  • Cross-Border Regulation The regulation seeks to harmonize rules across Member States to eliminate fragmentation in the internal market for political advertising, making it easier for political advertisers to operate throughout the EU.
  • Accountability Measures Political advertising publishers are given specific responsibilities to ensure compliance with transparency rules, creating accountability within the advertising ecosystem.
  • Supervision and Enforcement The regulation establishes structures for monitoring and enforcing compliance, empowering authorities to investigate and sanction breaches effectively.

Related Regulations or Articles:

  • Regulation (EU) 2022/2065 on a Single Market For Digital Services This regulation complements the Political Advertising Regulation by providing overall frameworks for digital services, including content moderation and responsibility for online platforms.
  • Directive (EU) 2016/679 on the protection of personal data (GDPR) The Political Advertising Regulation operates alongside GDPR, reinforcing data protection principles while providing specific rules tailored to political advertising scenarios.

Reference URL: https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CELEX:32024R0900

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Updated: 2024-11-28 22:46:51
Created: 2024-10-17 20:34:52
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